October is Breast Cancer Awareness Month and to increase awareness and raise money for the cause, the advisors and head office team at Travel Professionals International (TPI) are participating in a new fundraiser called the TPI Walktober Challenge.
The idea behind the campaign, which runs October 1-31, is for the TPI family to walk virtually along Canada’s Trans Canada Trail, from coast to coast, and achieve a combined total distance of 8,500 km.
Throughout the month, participants will post fun photos of the destinations they "stop" at while organizing a fundraising event for breast cancer awareness.
Each day participants will complete a set number of steps, which will move them along a pre-set map that starts in Victoria, BC, and ends in St. John’s, NL, over the course of 31 days.
Advisors will log their daily steps in an online form, which they’ll also be able to share with their clients to track their progress (clients will also be able to contribute their own steps towards each daily goal).
There will be fun activities and bonus challenges along the way, too! Some cities will, for example, present contests involving apple pie cooking, pumpkin carving and Halloween costumes.
Participants are being encouraged to share fun photos of their walks and activities on social media and TPI’s platforms using the hashtag #TPIWalktoberChallange.